Trisha Collier

Traditionally used for hardware-related purchases, Value Added Resellers (VARS) can be leveraged for just about any IT-related purchase these days. Drawing from her 20+ years at Dell managing the infrastructure category, Trisha will highlight the current state of Value-Added Resellers (VARS) for hardware and software purchases and leading practices to consider to strategically use VARS within your organization. Key takeaways will include: 

• Overall pros and cons of using VARS vs a direct supplier relationship 
• How to select the right VARS for your organization based on regional strengths 
• VARS for software – when does it make sense and how to approach it 
• How to measure partner performance and foster collaboration with your VARS