Michael Baron

Mr. Baron is a proven software business executive and entrepreneur whose career

spans more than twenty years. He has held numerous sales and sales management roles as well as running a successfulstrategy  consulting firm. Prior to Rimini Street, Mr. Baron held various management roles at Xign Corporation, J P Morgan Chase, Automatic Data Processing, Blue Martini Software, lnQuira, SeeSaw Networks and Flexi InternationalSoftware.

Developing and executing repeatable market strategies has been a continued  theme in Mr. Baron's success, and he has consistently  demonstrated his leadership  by pulling diverse teams together and aligning them to achieve a common goal. Whether with a young venture-backed startup  or a multi-billion dollar global  enterprise, Mr. Baron has flexibly  deployed consultative  selling strategies that result in highly satisfied customers and strong revenue growth.

Mr. Baron has led verticalindustry segments such as automotive, telecommunications, and discrete and process manufacturing. His subject matter expertise has led to extensive public speaking engagements over the years at a variety of industry  events.

Mr. Baron's view on leadership  is simple: true leaders understand  that sustainable achievement is possible only through  collaborative effort and teamwork.

Mr. Baron holds an MBA in InternationalMarketing and Computer Science, and

earned a B.A. in English from the University of Florida.