USB4 is becoming a default connectivity standard across next-generation Windows and MacBook fleets. For procurement, that shift is an opportunity to standardize specifications, consolidate vendors, and control costs across the full refresh cycle, not just at the point of purchase. This session cuts through the USB4 generations and capabilities so you can write specs that match what users actually need, avoid paying for capabilities that go unused, and reduce the downstream support and replacement costs that quietly inflate the total cost of ownership.