Linda Chuan

Linda is a seasoned Sourcing Executive with a public accounting background (KPMG), and a strong ability to execute from vision and strategy. She is experienced with organizations large and small (GE Capital, Gap Inc., PeopleSoft, Siebel Systems, Yahoo!, Salesforce, & now Thomson Reuters) during various phases of growth and right sizing, with an end-to-end view and understanding of how business strategies can be delivered successfully. Linda's approach to problem solving is holistic, mixed with the right amount of discipline, creativity, agility and flexibility. She has demonstrated successes in her approach with real results time and again leading successful transformational digitization strategies.

Linda is best known as a pioneer, advocate and co-champion of "CRM for the Buy-Side" at salesforce. Linda lead the digitization transformation of Sourcing processes, and is leading the sourcing practice with innovative solutions. She is frequently sought after as the thought leader in this space. Think CRM is only for the sales side? Linda has demonstrated how CRM can be utilized for the buy-side to realize automation & efficiency while achieving transparency & savings! She has been a 3X Dreamforce speaker where she was the sought after thought leader in the topics of Social Supply Chain, CRM for the Buy-Side, Machine Learning in Procurement, the Future of Digital Supply Chain, and Predictive Sourcing just to name a few.