Johanna Rodriguez | ProcureCon IT Sourcing

Johanna Rodriguez

Johanna Rodriguez

Senior Director, Global IT Sourcing and VMO Avery Dennison
Johanna Rodriguez is the Global Director of IT Sourcing and Vendor Management at Avery Dennison, where she oversees a global technology supplier portfolio and leads high-impact negotiations supporting the company’s digital transformation. With more than 14 years at Avery Dennison and prior experience at companies such as Ticketmaster and Live Nation, she has built a reputation for strategic thinking, collaborative partnerships, and delivering measurable business value through technology sourcing. Beyond her corporate role, Johanna is a passionate advocate for leadership development, diversity, and community engagement. She serves as an executive sponsor and leader within Latino employee resource groups and frequently speaks on topics including career growth, resilience, and finding your voice as a leader

Check out the incredible speaker line-up to see who will be joining Johanna.

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